Summary

Our team created ads campaigns that generated a total of 49 leads over a 30 day period for our new client in the commercial cleaning industry in Calgary. Client saw a 54x return on his ad spend!

Goal

To successfully establish a reliable and consistent ads strategy that would generate quality leads for businesses interested in commercial cleaning services with the average ticket price of $1500.

Accomplishments

Spent $1353 over a month-long period which resulted in 49 lead forms for only $28/booking, resulting in a 54X return-on-ad spend for a local commercial cleaning company.

Challenges

We worked with this client to create a website with a higher-than-average conversion rate (8%) that targeted both commercial and residential leads who were able to invest in cleaning services ranging from $500-$3000. With our proprietary onboarding and audit process, we identified where we needed stronger screening forms and making this change provided more quality leads, plus focusing on the right ad optimization strategy to attract the right kind of leads.

Take A Look at The Magic Numbers Here: